My task was to create three leaflets for a fictional cinema which is La Boite Noire. This small independent cinema prints monthly leaflets which provide information about the program of the month and about a filmmaker every month, for example, Tarantino in January.
Working with such a large amount of text was not easy and I had to do it several times before I could fit everything into an A4 leaflet. I had to organize all the films so that they would respect a grid and not exceed it.
Create a surprise
I folded the A4 paper in order to create a surprise when you open it. The cover is really minimalist with the name of the month and only one colored element, it is a little part of the illustration inside.
These colored illustrations are about a movie, for example Kill Bill for Tarantino. These illustrations are created in Illustrator and are flat monochrome. I chose the color which represents the best the movie: pastel blue for Miyazaki, or yellow for Tarantino. Inside, I used the same color to highlight the movies of the filmmaker.
To create a surprise, my elements had to be well placed on the page. That's why I used a lot of reference points to make the surprise work and make the three leaflets consistent.